Apple has made a whopping 9 million sales since the launch of its latest iPhone 5 last Friday. This figure bears a testimony to the growing popularity of mobile devices with more and more users. Evidently, more advanced, functional and efficient apps are in demand by businesses to target this group. However, first you need to know how mobile applications will benefit you before making an investment in app development service. We have listed and explained 4 basic benefits:
Business promotion to target audience
You can promote yourself by using apps in multiple different ways. Push notification is one of the ways. Suppose, you have offered an app for download and a mobile user has downloaded it on his device. The push notification feature enables you to send custom messages to whoever downloads your app. Your messages will be inboxed on his mobile phone. You can tailor the messages as per your need to offer a discount, communicate about a new product launch, or promote an event.
Revenue generation from sales
Once you are done using the application for promotion, get ready to generate revenues from sales in the market. Once the beta version of your mobile application is popular with mobile users, pitch the app to mobile phone and tablet manufacturing companies. If the app is integrated to a mobile phone or tablet, it will be sold to end customers, thereby ensuring a steady flow of revenue for you. Or, you can sell the app directly to the users who have downloaded the beta version for a limited period.
Instant customer service in real time
If you are offering a specific service, and your target audience is a group of mobile device users, you can reach out to them by means of your application. Using the application downloaded on their devices, you can receive service requests from them and their feedback too. By using your application, they can send their service requests to you anytime. The mobile app makes it easy for them to reach you with their needs. You will be notified in real time, too.
Customer engagement with business
Your application integrating social media features will let the target audience interact with your business. The integration of social media with the app will enable them to keep in touch with you in real time by posting on the timeline of your Facebook page, by pinning pictures to your Pinterest album, by retweeing your tweets and sharing your business message with their friends. Such social media driven interaction with your business will help you with branding. It also facilitates a good customer relation that is a key to success for every business.
The benefits of mobile applications vary depending on business niches. If you are not sure how a mobile app will be useful in your business niche, do get in touch with our consultants and business analysts.